Verve Coffee

Santa Cruz, California

Verve Coffee Roasters is not just about brewing a great cup of coffee; it's about honoring the craft of coffee across the entire seed-to-cup journey.

They celebrate this art in every step, whether innovating, farming, roasting, cupping, sourcing, or imagining new ways of doing things.

Quality is the guiding principle at Verve.

They preserve cultivars, experiment with roasts, curate specialty-grade ingredients, and bring their coffee to the market with a commitment to excellence.

From Farmlevel to Streetlevel, Verve builds relationships based on fairness and equitability, fostering an empowering and inclusive work environment.

Verve's Farmlevel Initiative is a testament to its commitment to sustainability and community.

They've partnered with next-generation coffee farmers in northern Colombia, distributing 60,000 Caturra Chiroso seedlings, a coffee variety known for its high yield and delicious cupping quality.

This initiative is a significant step towards kick-starting the region's valuable coffee supply chain.

Did You Know? Verve Coffee Roasters has a unique initiative called the Farmlevel Nursery Project. Four years ago, they planted an heirloom coffee nursery in Colombia. They distributed 60,000 Caturra Chiroso seedlings to 23 next-generation coffee farmers in northern Colombia. This initiative supports the local coffee supply chain and contributes to combating climate change and preserving heirloom varieties. Plus, 10% of the proceeds from this coffee support future Nursery Project models.